KDF – Nationwide distribution network with more than 113 distributors and 70.000 retail outlets

■ Traditional channel – 3-level system: KDF has more than 113 general distributors (NPP) across the country that receive products directly from the company
■ Modern channel – supermarkets, industrial zones, schools, entertainment spots: KDF’s FY16 sales mix (modern retail vs. traditional) was 25:75, compared to the Vietnam FMCG average of 13:87 (Source: KDF, Euromonitor).
■ Leader in the ice-cream sector with total 35% market share in 2016
■ KDF yoghurt revenue CAGR was 32.1% in 2014-2016, triple the market average